vintage graphic art at the OLIVETTI

In these posters there is the history of one of the most important italian company of the twentieth century, but also the history of the international graphic art.

These advertising posters are a real piece of italian (graphic) design history.

Since his birth, Olivetti has always given huge importance at the aestethic quality of his products, intending to be a cutting- edge factory.

And this research of beauty and progress is traced in every aspect connected with the brand: the architecture of their head offices, the industrial design as in the graphic look of the products.

The most famous signatures of the period are called to work with the company and so their publicity campaign distinguish theirselves by their originality: giovanni pintori, costantino nivola, albe steiner, walter ballmer and enzo mari are only a share of these artists.

Very interesting is also the LOGO. The most famous has been designed by Walter Balmer in 1950 but all the history of the typographic evolution of the company name is ...may be in a further post!