"Hembakat ar Bast" (Homemade is Best) is the new cooking book of Ikea, with a whole of swedish recipes presented in a very original way.
The photographer Carl Kleiner and the stylist Evelina Bratell, with the Forsman & Bodenfors agency, propose very clear, graphic and direct images, like still- life portraits, that work as instructions for use; but this time we are not speaking about furniture or homeware, unles you want to prepare a cake with screwdriver, nails or adjustable wrenches...
Each recipe has only two pictures: one of the ingredients you need to prepare it and the other with the final result.
The creatives declare that, for this work, they have been inspired by high fashion and japanese minimalism; the result is aesthetically very high and very close to the graphic and communicative line of the brand.
For the moment, it seems avaiable only in Sweden.
P.S: there is also an i-phone app (KONDIS) that calculate how many train you must do for getting rid of the cakes!
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