Architecture is more than a building as well as a cup is more than a cup. How to explain what exactly architecture is, why we architects are always starring at every simple object and why we use such strange words when we talk about a building.
Maya films has developed this amazing video to define what is Information Architecture. In a simple and clear way, they successfully talk about "everything you can define about a solution without specifying the underlying system (the raw plumbing) or specifying the particular user interface that will be employed to deliver and manipulate the information. By thinking about the architecture of how information is used, how it flows, and how it fits within the user’s world (its context), you can capture the essence of how to build a system that is not only intuitive but future proof."
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